Ever encountered an ad-heavy page, where you struggle to find the actual content on that page? Google’s penalizing those in its search results.
The change called the “page layout algorithm” takes direct aim at any site with pages where content is buried under tons of ads.
“We’ve heard complaints from users that if they click on a result and it’s difficult to find the actual content, they aren’t happy with the experience. Rather than scrolling down the page past a slew of ads, users want to see content right away. So sites that don’t have much content “above-the-fold” can be affected by this change. If you click on a website and the part of the website you see first either doesn’t have a lot of visible content above-the-fold or dedicates a large fraction of the site’s initial screen real estate to ads, that’s not a very good user experience. Such sites may not rank as highly going forward.”
From Google’s Inside Search blog and Google Webmaster Central
Many already assume that Google’s Panda algorithm is already penalizing ad heavy pages. These suggest that this either is not part of the Panda algorithm or that it might be made a separate and more specific algorithm in the works.
But how far the page is too much in ads? That’s left to the publisher to decide for themselves. However, the blog post stresses the change should only hit pages with an abnormally large number of ads above-the-fold, compared to the web as a whole
Impacts of “Page Layout Algorithm” Less Than 1% of Searches. For publisher, I think you’re in trouble if you have little or even no content and showing above the fold ads for commonly-used screen resolutions. You’ll know you’re in trouble shortly, because the change is now going into effect. If you suddenly see a drop in traffic today, and you’re heavy on the ads, chances are you’ve been hit by the new algorithm. Fixed Your Ads, Penalty Doesn’t Lift Immediately.
But something ironically that Google’s AdSense team encouraging just the opposite of that :)
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